Thursday, February 14, 2008
Lanvin is a clothing company founded by Jeanne Lanvin.
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LANVIN from wikipedia
Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris. 1909, Lavin joined the Syndicat de la Couture, which marked her formal status as a couturière.
From 1923, the Lanvin empire included a dye factory in Nanterre. 1920s, Lavin opened shops devoted to home decor, menswear, furs and lingerie, but her most significant expansion was the creation of Lanvin Parfums SA in 1924 and the introduction of her signature fragrance Arpège in 1927, inspired by the sound of her daughter's practising her scales on the piano.
One of the most influential designers of the 1920s and '30s, Jeanne Lanvin's skilful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark.
When Lanvin died in 1946, ownership of the firm was ceded to the designer's daughter, who shared management of the firm from 1942 with a cousin and then a fashion-industry expert. Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin. (See Directors and Officiers Since Jeanne Lanvin below.)
The company has shuttled from here and there, beginning in March 1989 when Britain's Midland Bank bought a stake in the company from the family. The bank brought in Léon Bressler to revamp the firm's faded image. However, February 1990, Midland backed out and sold Lanvin to Orcofi, the French holding company led by the Vuitton family. From Orcofi, 50% of the House of Lanvin was acquired by L'Oréal in 1994, 66% in 1995 and 100% in 1996. Under L'Oréal's far-too-diverse umbrella, an array of CEOs who circulate within the French fashion industry directed the company.
August 2001, Lanvin , the oldest fashion house still in operation, was taken private again by investor group Harmonie S.A., headed by Mrs. Shaw-Lan Wang, a Taiwanese media magnate. And, October 2001, Alber Elbaz was appointed the Lanvin artistic director for all activities, including interiors, and he has conducted his responsibilities in a highly personal, hands-on manner. 2006, he introduced new packaging for the fashion house, featuring a forget-me-not flower color, Lanvin's favorite shade which she purportedly saw in a Fra Angelico fresco. (Suzy Menkes, 2005.)
Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris. 1909, Lavin joined the Syndicat de la Couture, which marked her formal status as a couturière.
From 1923, the Lanvin empire included a dye factory in Nanterre. 1920s, Lavin opened shops devoted to home decor, menswear, furs and lingerie, but her most significant expansion was the creation of Lanvin Parfums SA in 1924 and the introduction of her signature fragrance Arpège in 1927, inspired by the sound of her daughter's practising her scales on the piano.
One of the most influential designers of the 1920s and '30s, Jeanne Lanvin's skilful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark.
When Lanvin died in 1946, ownership of the firm was ceded to the designer's daughter, who shared management of the firm from 1942 with a cousin and then a fashion-industry expert. Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin. (See Directors and Officiers Since Jeanne Lanvin below.)
The company has shuttled from here and there, beginning in March 1989 when Britain's Midland Bank bought a stake in the company from the family. The bank brought in Léon Bressler to revamp the firm's faded image. However, February 1990, Midland backed out and sold Lanvin to Orcofi, the French holding company led by the Vuitton family. From Orcofi, 50% of the House of Lanvin was acquired by L'Oréal in 1994, 66% in 1995 and 100% in 1996. Under L'Oréal's far-too-diverse umbrella, an array of CEOs who circulate within the French fashion industry directed the company.
August 2001, Lanvin , the oldest fashion house still in operation, was taken private again by investor group Harmonie S.A., headed by Mrs. Shaw-Lan Wang, a Taiwanese media magnate. And, October 2001, Alber Elbaz was appointed the Lanvin artistic director for all activities, including interiors, and he has conducted his responsibilities in a highly personal, hands-on manner. 2006, he introduced new packaging for the fashion house, featuring a forget-me-not flower color, Lanvin's favorite shade which she purportedly saw in a Fra Angelico fresco. (Suzy Menkes, 2005.)
Labels: lanvin, lanvin designer, lanvin handbags, lanvin paris
# posted by Give Me Something to Blog About @ 9:28 PM
Tuesday, November 27, 2007
Lanvin Expansion Plans
Fashion Inc.
by Lauren Goldstein Crowe
The new C.E.O of Lanvin, Paul Deneve, has finally spelled out his plans for expanding the brand. Lanvin, designed by the charming Alber Elbaz, is a favorite of fashion editors but the product is very expensive and very hard to find.
Early last summer, I was told by an investor that the company's owners, the Korean Shaw Lan Wang, and her son, Sing-Ming Chu, had been looking for backing, which was hard to come by as rights to sell in lucrative Asian market had been signed away to a license partner long ago.
They found an alternative -- last August they sold the rights to produce Lanvin fragrance and cosmetics to Inter Parfums for 22 million Euros. The article in today's WWD makes no mention of a partner in Asia, but does say that global partners are part of the forthcoming growth plan.
To take two key money makers -- Asia (if it is true) and Beauty -- out of the equation, was a bold move. The company now says it will focus on opening about 12 boutiques in the next year and on improving production of the women's line (which is currently 65 percent of sales), on building the increasingly popular men's business (sales of which were up 80 percent for Spring, but from a small base), on building its new categories, bridal and the lower priced 22 Faubourg label and, perhaps most promising of all, expanding the last real money-spinner it has, accessories.
If there was ever a designer who deserves success it is the chubby and charming Elbaz whose shows can delight the toughest of critics by doing the one simple thing so many designers find so challenging -- creating clothes that make women smile.
(Photo by Getty Images)
Labels: designer fashion brands, efashionhouse, efashionhouse.com, lanvin
# posted by Give Me Something to Blog About @ 2:27 PM
